HM Report - 2508 Words

Table of contents 1. Introduction 2. Macro environmental analysis (PESTLE- political, economic, social, technology, legal, ecological) 3. Customer analysis 4. Market description 5. SWOT analysis (Strengths, weaknesses, opportunity, threats) 6. Conclusion and Recommendations 7. References P.1 D002 T2242531 Introduction Hamp;M (Hennes amp; Mauritz) is a global fashion brand and retail clothing company founded in Sweden, 1947 by Erling Persson. H amp; M founder Erling Persson†¦show more content†¦Hamp;M Company supports UNICEF in Uzbekistan to show their social responsibility and tries to prevent child work in cotton factory of Uzbekistan. These projects raise the awareness of the right of the child and give safeguard. Hamp;M is going to donate US$ 150,000 to UNICEF’s work in Uzbekistan. (â€Å"IPS ipsnews.net†, 2011) P.3 D002 T2242531 Technological: new product and process technologies; new materials (David Jobber, 2007, p.43) Hamp;M has two types of technology that will affect the business that are media technology and printing machines. In the operation of making clothes some of certain colors and designs need some unusual or more high-class machine to finish therefore Hamp;M can keep the product in a quality. (â€Å"Adpunch.org†, 2010) The evolution of media technology will help Hamp;M become popular through the Internet and advertise. The website and media have to be updated to become more eye-catching and disseminate their news events, it can extend the exposure of Hamp;M to the community. Legal: EU and national laws; codes of practice (David Jobber, 2007, p.43) Hamp;M Company cares about the protection of child; however so far this year, the collective fainting incident at theShow MoreRelatedH M a Multichannel Report Essay3429 Words   |  14 PagesAt a glance: This report looks at the key value propositions of the website http://www.hm.com and how it fares against its competitors in its online multichannel strategy. The report recommends the following changes to keep the costs down and serve its customers better. Provide online retailing to countries where the option is unavailable, especially US. Ask for gender of the customer during profile creation so that they have targeted advertisements about specific products in the home pageRead MoreHM Accounting Analysis Report2940 Words   |  12 Pagesï » ¿Report by Analysts of Group 6. Investment Recommendation:HOLD (Current stock is fairly priced) Business Analysis Overview The Swedish company Hennes Mauritz AB is the second largest clothing retailer in the world, just behind Spain-based Inditex (parent company of ZARA). The HM Group’s business consists mainly of sales of clothing, accessories, footwear, cosmetics and home textiles to consumers. In additionRead MoreHM Analysis1227 Words   |  5 PagesIn this report, an inside look will be taken on Hennes Mauritz AB (HM). We will analyse on it using PESTEL, Porter’s Five Forces and SWOT to get a clear concept of what HM is today and where it can go. This positioning will be helpful in strategy designing. Company activities HM was established in Và ¤sterà ¥s, Sweden in 1947 by Erling Persson. We now sell clothes and cosmetics in around 2.200 stores around the world. * HM offers fashion and quality at the best price * HM offersRead MoreComparing Annual Reports of Abercrombie Fitch and HM431 Words   |  2 PagesOn the balance sheet, HM lists the following elements of shareholder equity: share capital, reserves, retained earnings and profit for the year. Abercrombie Fitch lists common stock, paid-in capital, retained earnings, accumulated other comprehensive income and treasury stock. Neither company has preferred shares outstanding. ANF reports treasury shares, but does not disclose in the notes the reason for reacquiring these shares. On the income statement, the basic and diluted earnings per shareRead MoreH M s Mission4131 Words   |  17 PagesProject- HM Part 1 HM’s Mission/Vision Hennes and Mauritz AB is a Swedish retail-clothing company, which has expanded enormously in the past years. HM has grown from one single store in a small town in Sweden to a multinational ranked as the second largest global fashion retailer with its 3,600 stores in over 58 countries and $22 billion in annual sales (The World’s). This incredible story of success makes us wonder about their strategies and how they managed to get where they are today. HM’s visionRead MoreHM- Brand and Distribution Strategy2245 Words   |  9 PagesBrand Analysis and Distribution Strategy by DIANA CAMPOS 1 Table of Contents 1. Intro: The HM Hennes and Mauritz AB Group 2. HM The Brand 2.1. Company Profile 2.2. Environment of the brand 2.3. Target consumer 2.4. Geographical extension 2.5. Turnover 3. Distribution Strategy 4. Conclusion Bibliography 3 3 3 4 6 6 7 8 10 11 2 1. Intro: The HM Hennes and Mauritz AB Group The HM Hennes and Mauritz AB Group is a Swedish multinational retail company, considered the second retailer in theRead MoreExecutive Summary: HM Conscious Actions and Sustainability Report 20111578 Words   |  7 PagesHamp;M Conscious Actions and Sustainability Report 2011: Executive Summary This report was completed to focus on multi-national retail company, Hamp;M, and their quest for producing high-quality production while aiming to achieve sustainability and environmentally conscious goals. Hamp;M is valued for their quality fashion while still providing affordability to consumers. They partake business in 43 different countries on 4 separate continents and have about 8.7 million Facebook fans as of 2011Read MoreAnnual Report of Abercrombie Fitch Co.1109 Words   |  4 PagesStatement and HENNES MAURITZ (HM) AB Account Statement The accounting standards used by Abercrombi and Fitch are International Financial Reporting Standards (IFRS), while Hennes Mauritz (HM) AB uses Generally Accepted Accounting Principles (GAAP). The auditing standard used is Generally Accepted Auditing Standards, GAAS Analysis of the companies annual statements Starting with Hennes Mauritz, the statements of account which is made available in the annual report of the company consists ofRead MoreInternational Financial Reporting Standards1036 Words   |  4 Pagesprinciples (GAAP) as the basis for the production of its financial statements. In contrast, Hennes Mauritz (HM) uses international financial report standards (IFRS). HM also utilizes Swedish GAAP. For its annual report, there is no indication of what standard is used, and there are no official financial statements. HM does not note what auditing standards it uses in its annual report. By contrast, the ANF Form 10-K notes that the companys auditors use the Internal Control Integrated FrameworkRead MoreComparing the Annual Financial Statements of HM and AF1061 Words   |  4 PagesThe big problem with HMs annual report is that it does not contain financial statements. In order to acquire balance sheet figures, the latest quarterly financial report has been acquired. The HM balance sheet does not disclose anything about the types of equity the company has. The Abercrombie and Fitch balance sheet does. The book value of its Class A common stock is $1.033 million. The paid-in capital is $369 million, retained earnings are $2.32 billion and the accumulated other comprehensive