Marketing Research Essay Example | Topics and Well Written Essays - 1250 words - 1

Marketing Research - Essay ExampleThe company believes that peoples concern of everyplace quality and health have contributed to the success of the company. Consumers atomic number 18 drawn to Kudlers no-preservatives baked goods as well to its old world style of baking process. In addition to this, the meat and seafood from certified organic producers met the exacting demands of the discerning customers thus, it is common sighting in Kudlers to see the crme of the society selecting prime cuts during weekends. The herbs and spices are much sought after by local chefs and the wide variety of tropical fruits are mostly patronized by the health conscious customers. The quit and dairy section were given a boost by the cheese sampling done every Saturday as well as the wine range classes that sparked the interest of the common public. Nevertheless, Kudler also reaches out to the public through its reasonable prices so that everyone would appreciate gourmet food. Indeed, Kudler Fine F oods has gone a long modality in its market development. However, the importance of marketing research cannot be undermined as there are many new entrants into this market segment. In addition to this, the strong-growing operations must be consistent in providing excellent service to its existing and potential customers. Kudler must not rest on its laurels instead, it must develop a strong market research that would prolong it to greater success through a larger market base.The main thrust of this opus is to confirm the importance of market research which can benefit the growth and maturity of Kudler Fine Foods. A sound market research would definitely do wonders by giving insight on domains or segments that can be tapped to develop. A good market profiling of customers both existing and potential could lead to sound tactical campaigns. Competitive intelligence and market analysis would provide the owners a clear picture of the whole gourmet store market which would mighty